ITV Is Launching Groundbreaking New Dating Show And Applications Are Already Open
Thomas made his reality debut in summer , finding love and lust with island mate Kady McDermott in season 2 of the hit dating series. Branded as the fiery sometimes toxic couple of the island, Thomas and McDermott landed in third place during the season finale. McDermott and Thomas split a year after the season’s close, but Thomas’s career in reality TV had just begun.
Following his boot from the island, Thomas took advantage of his newfound name-recognition to establish himself in the U.
ITV2 is casting for a brand new cooking based dating show. The tentatively named Love Bites will see two singletons paired up in a creative.
The advertiser-funded programme is created and produced by the award-winning Shiver, an ITV Studios label, in association with home furnishings retailer Dunelm, via Goodstuff. ITV worked closely with Dunelm and Goodstuff on an innovative funding and brand partnership around the show which fitted in perfectly with the launch of a new creative platform for Dunelm titled “Our homewares, your home.
Back to Mine, launching on ITV main channel on Sunday 30 September, is a light-hearted programme which taps into the idea that people’s home decor choices influence potential romantic partners. Each episode will see a singleton take a look around the homes of three potential partners and pick who they would like to go on a date with. The chosen date will then have a chance to look at the home of the person who picked them and decide if they also want to meet up and go on a date and reveal what they thought of each other’s homes.
Dunelm will have funder credits around the show as well as placement of the Dunelm brand in the show. In addition, the unsuccessful daters will feature in “Back to Mine: Stay For Longer” — a series of short-form content produced by Shiver for the ITV Hub where the daters will receive Dunelm gifts and a home makeover presented by Rochelle Humes to help make their home more appealing in the future! This is the first time ITV Hub has hosted commercial short-form content and Dunelm will run weekly 20″ adverts after the main show has finished to encourage viewers to watch “Back to Mine: Stay for Longer”.
Tim Carter, MD of Shiver, said: “We’ve all been on amazing dates only to run for the hills when you get back to theirs. With its cheeky format, Back to Mine offers people the chance to check that the sheets are clean and Mother’s not hiding in the attic, before bothering to dress up and buy dinner. Our aim at Shiver is to create innovative programming that captures the heart of the Nation. And forging strong creative relationships with much loved brands is an increasingly important way to connect with audiences.